4/6/2023 0 Comments Online planogram makerDerived from these results, the authors gave suggestions about strategic position and improvements of packaging attributes for the interest brand. In addition, packaging shape, function, and color significantly influence shopper's attention. ![]() ![]() The result shows that vertically second and third levels from top and horizontally centre receive attention at most. All data will be processed statistically using full factorial design and discriminant analysis toward the study case in shampoo packaging. The research is conducted by measuring the eye fixations on visual display of some planograms and collecting the data of packaging attribute preferences through questionnaire. In this paper, the authors developed an eye-tracking research methodology for the planograms of supermarket shelf so the product along with its packaging attributes can gain the shopper's attention. ![]() ![]() Hundreds of brands have tried breaking this clutter to win shoppers' attention through strategic product placement and appealing packaging so they will enhance the sales volume. At POP, only 50% of brands are seen by shoppers due to short shopping time. Shopping is an irrational process to the extent in which 80% of purchase decisions are made at the Point-Of-Purchase (POP), namely, in front of the supermarket shelves.
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